PRIVACY POLICY

Last updated: June 26, 2026

We appreciate your interest in Artherium. Protecting your personal data is a top priority for our management. Below, we provide a detailed overview of how we process your personal data in compliance with the revised Swiss Federal Act on Data Protection (revFADP) and the General Data Protection Regulation (GDPR) of the European Union.

1. CONTROLLER AND CONTACT DETAILS

The "Controller" responsible for data processing on this website (avarcasmenorquinas.eu) pursuant to Article 5 Letter j of the Swiss Federal Act on Data Protection and Article 4 Paragraph 7 of the General Data Protection Regulation is:

Art Paint Shop KlG
d.b.a Artherium
Wehriwald 8
6436 Muotathal
Switzerland
Managing Directors: Calin Popa and Elena Andronescu
Electronic Mail: contact@avarcasmenorquinas.ch
Telephone: +41 76 268-6578

2. ACCESS DATA AND HOSTING

2.1 Server Log Files

You may visit our website without actively disclosing personal information. However, each time a page is accessed, the web server automatically stores a "server log file." This file documents the access and contains the following data:

The name of the requested file.
Your Internet Protocol address.
The date and time of the request.
The volume of data transferred.
The requesting internet service provider (access data).

This access data is evaluated exclusively to ensure the uninterrupted operation of the website and to improve our online presence. Pursuant to Article 6 Paragraph 1 Letter f of the General Data Protection Regulation and relevant provisions of the Swiss Federal Act on Data Protection, this serves our legitimate interest in the correct and optimized presentation of our services. All access data is automatically deleted no later than fourteen (14) days after the conclusion of your visit.

2.2 Hosting Services

The hosting services and the display of this website are partially provided by third-party service providers acting on our behalf. Unless otherwise specified in this policy, all access data and data collected via forms on this website are processed on the servers of these providers. If you have specific inquiries regarding our hosting partners or the technical basis of our collaboration, please contact us using the details provided in this policy.

2.3 Content Delivery Network

To optimize loading speeds and ensure a high-performance user experience, we utilize a Content Delivery Network for specific assets. This service delivers content (such as large-scale media files or graphics) via regionally distributed servers provided by external Content Delivery Network operators.

Data Processing: Consequently, access data is processed on the servers of these external providers.
International Transfers: These providers may be located in, or utilize servers in, countries outside Switzerland, the European Union, and the European Economic Area. Transfers to countries without an adequate level of data protection recognized by the Swiss Federal Council or the European Commission are conducted under approved safeguards.
Legal Safeguards: Our collaboration with these providers is strictly governed by the Standard Contractual Clauses approved by the Swiss Federal Data Protection and Information Commissioner and the European Commission to ensure an adequate level of data protection.

3. DATA PROCESSING FOR CONTRACT FULFILLMENT AND COMMUNICATION

3.1. Contract Processing and Warranty Management

Pursuant to Article 6 Paragraph 1 Letter b of the General Data Protection Regulation and Article 6 of the Swiss Federal Act on Data Protection, we collect personal data when you voluntarily provide it as part of an order. This data is essential for the performance of the contract, including the processing of inquiries, warranty claims, and any statutory product update obligations.

Obligatory Data: Information required for contract execution is marked as mandatory; without this data, we are unable to process or ship your order.
Data Retention: Following the full execution of the contract, your data will be restricted from further use and permanently deleted upon the expiration of statutory retention periods under the Swiss Code of Obligations and applicable tax laws (Article 6 Paragraph 1 Letter c of the General Data Protection Regulation). This does not apply if you have provided express consent for further use (Article 6 Paragraph 1 Letter a of the General Data Protection Regulation) or if we reserve a legally permitted right to further processing as disclosed in this policy.

3.2. Customer Accounts

By choosing to open a customer account, you provide consent (Article 6 Paragraph 1 Letter a of the General Data Protection Regulation) for us to store your details for future orders and to manage your order history.

Right to Delete: You may delete your customer account at any time. This can be done via the account dashboard or by contacting us directly using the details provided in this policy.
Deletion Protocol: Once the account is deleted, your data will be removed from our active systems, subject to any overriding statutory retention requirements.

3.3. Contact and Inquiry Handling

As part of our customer service, we collect personal data (such as your name and electronic mail address) when you reach out to us via contact form or electronic mail. This data is processed in accordance with Article 6 Paragraph 1 Letter b of the General Data Protection Regulation solely to handle your specific request.

Inquiry Closure: Once your inquiry has been fully resolved, the associated data will be deleted, provided there are no legal grounds for retention and no further consent has been granted for extended storage.

4. DATA TRANSFER FOR ORDER FULFILLMENT AND LOGISTICS

To fulfill our contractual obligations pursuant to Article 6 Paragraph 1 Letter b of the General Data Protection Regulation, we transfer your personal data to the service providers responsible for logistics, shipping, and customs clearance of your order.

Shipping Carriers: We provide the commissioned shipping company (for example, Swiss Post, DHL, United Parcel Service, or specialized freight forwarders) with the data necessary for the physical delivery of the goods (typically your name, delivery address, and, if required for coordination, your telephone number).
Drop Shipping: In certain instances, shipping is handled directly by our manufacturers or wholesalers. In these cases, your data is shared with these partners solely for the purpose of dispatching the ordered items.

5. DATA PROCESSING FOR PAYMENT SERVICES

When processing payments in our online shop, we collaborate with various partners, including technical service providers, credit institutions, and specialized payment service providers.

5.1. Transaction Processing

Depending on the payment method you select during the checkout process, we transmit the data necessary to process the transaction to our commissioned technical service providers (acting as our data processors), the respective credit institutions, or the selected payment service provider.

Legal Basis: This transfer is essential for the performance of the contract pursuant to Article 6 Paragraph 1 Letter b of the General Data Protection Regulation and Swiss data protection law.
External Processing: In many instances, the payment service providers collect the required data themselves. In these cases, the data is processed under the responsibility of the respective provider, and their specific privacy policies apply.

5.2. Fraud Prevention and Payment Optimization

Where necessary, we provide our service providers with additional data which they—acting as our data processors—utilize in conjunction with the transaction data for the purposes of fraud prevention and the optimization of payment processes.

Legal Basis: Pursuant to Article 6 Paragraph 1 Letter f of the General Data Protection Regulation, this serves our overriding legitimate interest in protecting the seller against payment defaults and fraudulent activity.

6. ADVERTISING VIA ELECTRONIC MAIL AND POSTAL MAIL

6.1. Electronic Mail Newsletter with Consent and Tracking

If you subscribe to our newsletter, we use the data required based on your explicit consent pursuant to Article 6 Paragraph 1 Letter a of the General Data Protection Regulation and the Swiss Federal Act on Data Protection.

Unsubscribing: You may revoke your consent at any time via the "unsubscribe" link included in every newsletter.
Newsletter Tracking: To optimize our content, we analyze your user behavior (open and click rates). Our electronic mail messages contain web beacons or tracking pixels.
Objection to Tracking: If you wish to prevent this tracking, you must unsubscribe from the newsletter entirely.

6.2. Direct Marketing for Existing Customers

If we receive your electronic mail address in connection with the sale of goods and you have not objected, we reserve the right to send you offers for similar products pursuant to Article 3 Paragraph 1 Letter o of the Swiss Federal Act on Unfair Competition and Article 6 Paragraph 1 Letter f of the General Data Protection Regulation.

6.3. Newsletter Distribution and International Transfers

We utilize external service providers. Data transfers to the United Kingdom are covered by an adequacy decision. Data transfers to the United States of America are based on the Data Privacy Framework or Standard Contractual Clauses. Data transfers to Australia are secured through Standard Contractual Clauses.

6.4. Postal Advertising

We reserve the right to use your name and postal address for our own advertising purposes based on our legitimate interest (Article 6 Paragraph 1 Letter f of the General Data Protection Regulation). You may object to this at any time.

7. COOKIES AND OTHER TECHNOLOGIES

7.1. General Information

We utilize cookies and similar technologies to provide an attractive user experience. Session cookies are deleted after closing the browser; persistent cookies remain to recognize your browser on subsequent visits.

7.2. Essential and Non-Essential Technologies

Essential Technologies: Strictly necessary for the technical operation of the online store and services requested. Consent is not required under applicable law.
Non-Essential Technologies: Require your explicit, informed consent for web analytics, performance, or marketing purposes.

7.3. Legal Basis

Processing is based on Legitimate Interest (Article 6 Paragraph 1 Letter f of the General Data Protection Regulation) for essential functions or Consent (Article 6 Paragraph 1 Letter a of the General Data Protection Regulation) for analytics and marketing.

7.4. Consent Management

We use a consent management system to fulfill our legal obligations. User preferences are stored in a local cookie including a unique Consent Identification Number and timestamp.

7.5. Third Country Transfers

Some providers are located in countries outside Switzerland and the European Economic Area (such as the United States of America, China, or international server clusters). For countries without an adequacy decision, your consent explicitly includes the risk of local authority access pursuant to Article 49 Paragraph 1 Letter a of the General Data Protection Regulation and equivalent provisions under the Swiss Federal Act on Data Protection.

8. THIRD-PARTY TECHNOLOGIES AND ANALYSIS TOOLS

8.1. Google Services

We utilize services provided by Google Ireland Limited. These include Google Analytics, Google Ads, Google Maps, Google Fonts, reCAPTCHA, and the YouTube Video Plugin.

8.2. Microsoft Advertising

We use Universal Event Tracking to track behavior after clicking a Bing or Yahoo advertisement under a joint controllership agreement.

8.3. Meta Services

We use the Meta Pixel and Custom Audiences to show targeted advertisements on Facebook and Instagram.

8.4. Pinterest and Vimeo

We use the Pinterest Tag for analytics and the Vimeo Video Plugin to embed video content.

9. SOCIAL MEDIA PRESENCE

We operate business profiles on Instagram and YouTube. The processing of your data serves our legitimate interest in effective customer communication (Article 6 Paragraph 1 Letter f of the General Data Protection Regulation).

10. YOUR RIGHTS AND CONTACT INFORMATION

10.1. Overview of Your Rights

Under the Swiss Federal Act on Data Protection and the General Data Protection Regulation (where applicable), you enjoy the following rights:

Right to Access (Article 25 Swiss Federal Act on Data Protection / Article 15 General Data Protection Regulation)
Right to Rectification (Article 32 Swiss Federal Act on Data Protection / Article 16 General Data Protection Regulation)
Right to Erasure / Right to be Forgotten (Article 32 Swiss Federal Act on Data Protection / Article 17 General Data Protection Regulation)
Right to Restriction of Processing (Article 18 General Data Protection Regulation)
Right to Data Portability (Article 28 Swiss Federal Act on Data Protection / Article 20 General Data Protection Regulation)
Right to Lodge a Complaint with a Supervisory Authority: You have the right to lodge a complaint with the competent supervisory authority. In Switzerland, this is the Federal Data Protection and Information Commissioner (FDPIC). For residents of the European Union, complaints may be lodged with your local national Data Protection Authority (Article 77 General Data Protection Regulation).

10.2 Right to Object

You have the right to object to processing based on legitimate interests at any time. If you object to direct marketing, we will immediately cease processing your data for those purposes.

10.3. Contacting the Data Protection Department

Art Paint Shop KlG
Attention: Data Protection Department
Wehriwald 8, 6436 Muotathal, Switzerland
Electronic Mail: contact@avarcasmenorquinas.ch